betenbough homes
Terms
PHRASES | These key phrases and terms we suggest using best align with our purpose and commitment to serving our home buyers.
FINANCIAL
avoid Buy | use Own/purchase
avoid Price/cost | use Total investment
avoid What you can afford | use Fits within your budget
avoid Cheap/cheaper/cheapest | use Affordable/More Affordable/Most Affordable
COMMUNITY
avoid New construction (+) home | use Brand new home
avoid Phase/development/neighborhood | use Community
avoid Spec Homes | use Available homes/Quick move-in homes
avoid I don't know | use That's a great question. I'll find out.
PRODUCTS AND PERSONALIZATIONS
avoid Unit/house | use Homes
avoid Lot | use Homesite
avoid Standard | use Included
avoid Comes with | use Your home includes
avoid Option/upgrade | use Included features/luxury features/personalizations
avoid You can pick | use You may select/or you may choose
avoid Options you ordered | use Options you selected
avoid Customize | use Personalize
avoid Option | use Design Features
SALES PROCESS
avoid We sell | use We offer/you may choose from
avoid Contract/offer | use Agreement
avoid Discount | use Incentive
PEOPLE
avoid Agent/sales | use New Home Specialist/Associate
avoid Hostess/receptionist/assistant | use New Home Coordinator
avoid Client/prospect | use Potential home buyer
avoid Client in homebuying process | use Home buyer
avoid Field superintendent | use Builder
avoid Sub-contractor | use Trade partner
avoid Construction Contact |use Experience Specialist
EVENTS
avoid Final walkthrough | use Welcome home orientation
avoid Pre construction meeting | use New home introduction
GENERAL
Use HOME instead of HOUSE
Home buyer (2 words)
Homeowner (1 word)